An absolute cracker of a campaign! Bailey travelled to Hamburg for the quarter-finals of Euro 2024 at the invitation of Rexona. He watched from the stands as Portugal, led by Ronaldo, eliminated Mbappé's France on penalties.

The next day was all about filming in the same stadium. Product shots were made and Bailey performed challenges together with other international influencers.

Rexona heavily advertised the content and on Bailey's socials the videos generated 1,000,000+ views organically.